Meet the I AM WOMAN team

Cheryl Bass

Creator and Founder

Cheryl Bass is one of the 100 Brilliant Women of Britain for two years running and Speaker and Trainer of the Year 2012.

Kerry Voke

Retailing Advisor

Kerry Voke has a vast experience selling business to consumer within the retail market.

Tracey Jones

Business Training Advisor

Tracey Jones has an excellent pedigree in helping organisations and people transform themselves.

Margaret Carter


 Margaret uses her experience to help our members gain insights into how to pitch products in a challenging retail market.

Bernadette Nicholas

International Growth Advisor

 Bernadette has a pedigree of international trading and offers members a specialist insights into global trading.

Lisa Marie Brown

Youth Ambassador

Lisa Marie supports young women as a role model of a leading woman in the construction industry.

Kathryn Deveolald-Davies

Chair & Legal Adviser

Kathryn is a Partner in Llanelli based DPA Law LLP company and has a wealth of legal and business growth experience

Dawn Bevan

Business Development Advisor

Dawn is a senior manager with BPU Accountants. Dawn offers all our members a free two hour business consultancy.

Dr. Rossana Oretti

Behaviour & Business Start Advisor

Dr. Rossana Oretti is a Consultant Psychiatrist at Cardiff and Vale University Health Board and retails TROPIC