Cheryl Bass

Cheryl Bass is the Founder and Managing Director of I AM WOMAN

  • Award Winning Inspirational Business Growth Speaker and Coach
  • Over 10,000 CEOs, business owners and others have experienced transformational change!
  • Creator, Founder and Managing Director, I AM WOMAN.

Cheryl Bass, business expert, has spent over 20 years leading national and international businesses at the highest level, putting her in a unique position to deal with contemporary business challenges.

Her mix of vast experience allied with an accomplished ability to make business simple and her infectious enthusiasm and energy has inspired global audiences to seek Cheryl’s advice to achieve immediate, yet sustainable business and personal growth.

One of the 100 brilliant women in Britain for two years running and Speaker and Trainer of the Year 2012, Cheryl Bass is Managing Director of I AM WOMAN, a global network of exclusively women business clubs, founded in Cardiff in 2010.

I AM WOMAN has business clubs in Cardiff, Monmouthshire, Gloucestershire, Bristol and Brighton and is set to expand nationally and internationally over the next two years.

Cheryl’s commitment to providing support and encouragement for female business executives and entrepreneurs dates back to 1992 when she launched one of the first Enterprise Centres for women in business. The centre became a global model for best practice in developing enterprise services to women in business and led to the first Women’s Initiative Group in Wales, funded by European Funding. As a central figure in the initiative, Cheryl directed and managed its programme, contracts, budgets and PR and created evaluation strategies for developments affecting businesswomen.

Cheryl went on to work as a high growth business trainer and mentor, working nationally and internationally in a freelance capacity. Clients included Kraft Foods, GEES, Excel Logistics, Premier Forest Products, Penn Pharmaceuticals, BBC, Dynamo Productions, Telesgop, CDSM and public sector organisations for whom she managed change through business growth.

In 2001, Cheryl is a RSA Fellow, gained her MA in Entrepreneurship from Durham University, winning Dissertation of the Year for advancing research in entrepreneurial personality with ONCE UPON A TIME – How childhood development impacts upon entrepreneurial posture, published in paperback. In years since, Cheryl has returned to Durham many times to give lectures to aspiring entrepreneurs attending the university.

Cheryl won the Trainer and Speaker of the Year Award for 2012 at the Women Inspiring Women Awards and appears regularly as an expert for BBC business bulletins. She contributes articles for business magazines and is editor of the online magazine for women in business. Cheryl is a graduate and member of the Chartered Institute of Personnel and Development (CIPD), an NLP (neuro-linguistic programming) Master Practitioner, Reiki Master and has trained extensively in clinical and organisational psychotherapy.

Cheryl Bass – is also a published author. Her works include Walking in My Shoes, a collection of short stories about inspirational women, Once Upon A Time – How childhood development impacts upon entrepreneurial posture and several anthologies including Playing & Staying At The Top Of Your Game and Embracing & Releasing The Celebrity In You!. Cheryl’s poetry appears in Sue Maggott’s Believe: the Gift of Inspiration for Female Entrepreneurs.

Cheryl Bass